Posts tagged: Online Business

Your Branding Domain Name – Why You Need One

Actually, this branding name need not be a domain name as such.

What you’re researching and choosing is a name or term which will fit the kind of image you want for your products and business. For example, you may want to suggest superiority, quality, power, or whatever. You could choose a term or word such as “super” to suggest these qualities. However, I’m sure you could find a better one, especially for your needs. We’ll use it as an example.

What’s the best way to use such a term?

1 Actually use it in a domain name for a website, for example, where you display the array of your products. This could be something like: TheSuperProductsWebsite or just SuperProducts.

You can see it’s differentiating your products from others by using the name “super”, as well as associating those qualities we mentioned with those products and this website.

2 Put the term “super” in front of every product you create. There could be “Superautoresponder”,

“SuperEditor”, “SuperPDFMaker”, and so on. This is branding your products with a recognizable prefix.

3 You can be branding your name and business as a whole through your products. When you create a sales page for a product, you put your name on it, and also the name of your business and/or your central domain name.

4 Now, when you are repeating this term, in relation to your products and so on, across the internet through links of various kinds, you’re not simply creating an image of your organization but also a unique identity.

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Top 5 Ways to Ensure Your Domain Name is Not

Top 5 Ways to Ensure Your Domain Name is Not Stolen

If you are someone that never realized that your domain name could be stolen, you’ll want to read this article as I’m going to show you the top 5 ways to ensure this doesn’t happen to you.

As if you don’t have enough to worry about running your online business, you’ve now got to be on top of people who may try to steal your domain name. Why would they do this? As with any other theft, the thief is looking to make a quick buck. In the case of this kind of theft, the thief can simply change your contact information to theirs and resell your domain name. Depending on how popular your domain name is, the thief could get thousands of dollars for it. And forget about getting it back anytime soon. You’ll likely fight for years and spend plenty before you even have a chance of getting it back. Consider the costs involved in the loss of your online identity. Your customers will think they are going to your site, but it will be someone else’s.

With a domain name theft, you’ll be out of business immediately. On top of that, you could end up with a very damaged reputation, depending on what the new owner of your stolen domain name does with the site.

Sadly, many folks who register domain names don’t take the proper steps from the get to to protect their online identity. You’ll want to follow the following 5 tips when it comes to protecting your domain name:

1. Private Registration

Be sure to select “private” registration when registering your new domain name. There are some registrars such as 1&1 and Namecheap that offer private registrations at no additional cost, but many registrars will charge you anywhere from $10 to $15 for this service. By using a private registration, your personal information will not appear in the WHOIS directory, making it more difficult for someone to hack into your domain registration account.

2. Lock Down option

Most registrars offer a free service that locks your account. In the event someone tries to make changes to your registration information, they won’t be able to until your account or specific domain is unlocked – either by email verification or via telephone.

3. 24/7 Registrar Support

Be sure to use a registrar that offers 24 hour support, 365 days a year. This is critical in the event you find that your domain has been hijacked / stolen. By being able to contact support at any hour, your registrar will be able to begin an investigation and recovery operation immediately.

4. Notification

Be sure to set up your account with your chosen registrar so that you are notified anytime a change is made to your account. You can set this up so that you are called or emailed.

5. Check WHOIS

It’s always a good idea to check your domain’s information in the WHOIS directory on a somewhat regular basis. I check all of mine on a monthly basis, for example. Be sure you are still registered as the owner and that the contact information is still correct.

By following these 5 tips, the chances of anyone hijacking /stealing your domain name will be greatly reduced.

Warren has been writing articles and producing how to courses online since 2005. He specializes in online business issues and currently operates a number of websites in a number of different niches. You can check out his latest website here: Material Handling Conveyors which features a wide range of Material Handling Conveyors.