You want a domain name you can centralize your business around. This is very important and should not be overlooked. This is not your business name – if you register a business, the formal name of the business can be something else.

You could also think of it as a stand-in name and website. Mine is power-trust. I’m not using “power” in its domineering sense but more linked to the “power” gained through trust and honesty. If you go there, there may not be much development at all. I use the name as a reference point for my emails, such as, admin at that central domain, and for support needs. It’s used in my privacy policies and so on.

You can use the website flexibly, changing it as you wish to fit changing circumstances and as your business develops. So, you could leave it almost empty, put a few ads on or develop it as a central point referring to your products and services.

However, its main purpose is a marker for your developing business and a name which people will recognise as representing your business, the more you use it. You could have sub-folders with your main services in them, such as main tools or resources.

Without a central site, with a clearly identifiable domain name, your business may have no clear focus, even though you may brand it in other ways.

Where do you get domains?

There are register sites where you can choose and register a domain. Many domain names are already taken, so you may have to be creative in getting yours. Usually, they’re about $9 a year.

If you liked this article get my new free ecourse on the keys to your own online business: http://www.computer-home-business.com and to get information on starting your own internet business, click here: http://www.web100k.com