You want a domain name you can centralize your business around. This is very important and should not be overlooked. This is not your business name – if you register a business, the formal name of the business can be something else.

You could also think of it as a stand-in name and website. Mine is power-trust. I’m not using “power” in its domineering sense but more linked to the “power” gained through trust and honesty. If you go there, there may not be much development at all. I use the name as a reference point for my emails, such as, admin at that central domain, and for support needs. It’s used in my privacy policies and so on.

You can use the website flexibly, changing it as you wish to fit changing circumstances and as your business develops. So, you could leave it almost empty, put a few ads on or develop it as a central point referring to your products and services.

However, its main purpose is a marker for your developing business and a name which people will recognise as representing your business, the more you use it. You could have sub-folders with your main services in them, such as main tools or resources.

Without a central site, with a clearly identifiable domain name, your business may have no clear focus, even though you may brand it in other ways.

Where do you get domains?

There are register sites where you can choose and register a domain. Many domain names are already taken, so you may have to be creative in getting yours. Usually, they’re about $9 a year.

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Before you think of lunching any website, the very first question that comes is what the site would be called. Many have different ways of coming up with the domain names they use for their businesses but there are some ways that are quite unique. You may think up some unique names based on what you are planning to do with the website, you can ask your friends, partners or relatives if such domain name would be great for a website, on agreement, you go online and register such domain but if it isn’t available any longer, you repeat the process till you get the name you want.

There are great amount of successes on the inter today and it is becoming much easier for anybody to register any domain name for either personal use, business extension or sometimes, some people register a domain name they wouldn’t use immediately but keep it for the future. Most of the time, you may want to register a domain name for business online only to discover that such domain name has been registered earlier by some other person who doesn’t need it either but registered it so that he or she can trade it to anyone that needs it later. Some people take this serious and use it as business strategy to register domain names that people may need in the near future so that they would sell such at bigger amounts of money.

This gives problem to genuine domain name buyers who may be in need of such domain but would discover that the names had been registered and waiting to be resold at exorbitant prices. Remember that ordinarily, domain name costs less than $10 per year but the ones you are going to buy from a reseller would no longer be that cheap. This is where really have to be creative is the exact domain name you want isn’t available and you don’t have the money to purchase it at the going cost.

While majority would tell you to stick with domain with.com extension but when you don’t find it available any longer and still desires to use the exact name, you can use the relevant country extension if the business you are planning to do is regional in nature or you can use.biz extension for a business website domain name and so on. This would simply solve your problem, let you have the domain name you need at the regular price.

If the above doesn’t work out too for you, you can consider adding a hyphen to your domain name. Many frowns at this but it is better you have the names you want combined with a hyphen than choosing an entirely different name that wouldn’t identify your business or brand online. You can also use two or at most three words to get a good domain name since most of the single names domains are no longer available.

Just be creative and effectively combine two or three names to get a unique domain name that would be excellent for your business.

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